January 2012

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Multichannel Marketing—Bridging the Gap Between Online and Offline

8 QR Code Tips

Marketing Industry Links

Vince's Corner

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New technologies are making it easier to measure marketing results within individual channels. However, Multichannel Marketing author Akin Arikan tells us the key to gauging the success of a campaign is how we measure impact across multiple response channels. Also in this issue, we share some tips on how to use QR codes more effectively, and Vince's Corner is all about business—and a free drawing—to start the New Year.

The DDM Journal wants to know what you think about these topics, and we are always open to new ideas. Send your thoughts to sheila@decdesign.com.

Sheila Hatch
President
DeCarolis Design & Marketing


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