Vince's Corner

Holiday Joy to Marketers Everywhere!
What kind of holiday gift do you buy for the marketing professional? Something cool? Something classic? Something edible?

That's what we intend to solve here: what to buy a marketer for the holidays. Books, gizmos, gadgets, movies. What is on your list as a marketing person? What have you gotten before that you liked? If you’re shopping for a marketing person, here are some suggestions.

1. Schurra’s Chocolate
   Chocolate is, without question, an essential element in the development of any successful marketing plan. Schurra’s Candy Factory on The Alameda in San Jose is my favorite. This small hometown candy store has been there since 1912. Any gift from there will be considered special.
   
   
2. The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
   
   
   
3. Apropos for the ages...Apple 16 GB iPod touch
   
   
   
4. Scientific Advertising by Claude C. Hopkins
   
   
   
5. Nintendo Wii
   
   
   
6. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
   
   
   
7. Kindle: Amazon's New Wireless Reading Device
   
   
   
8. Wall Street (20th Anniversary Edition)
   You can actually learn something from this movie.