DDM Marketing Journal

Have an article, marketing tip or comments you’d like to share?
Drop us a line at
journal@decdesign.com

Who's Doing What Online?

The 2009 Social Media Marketing Industry Report, a survey of 880 people, looked at how businesses are using social media and what results they are seeing.

Most Common Tools

Twitter: 90%
Other popular social media tools include blogs (79%), LinkedIn (78%), Facebook (77%) and YouTube (41%), among other sites.

Biggest Benefits

Generated exposure for the business: 81%
Other benefits included increased traffic/subscribers (61%), new business partnerships (56%), helping company rise in search rankings (52%), and generating qualified leads (48%).

Other Findings

64% of marketers are using social media for five hours or more each week; 39% for 10 or more hours each week.
People between the ages of 30 and 39 are most likely to be using social media marketing.
Of those who have invested a few months in social media marketing, 61.8% report new partnerships from the venture.
Men were more likely to use YouTube or other video marketing than women.

Source: 2009 Social Media Marketing Industry Report by Michael A. Stellzner.

Material contained in this email may be copyright material of DeCarolis Design & Marketing or protected by other intellectual property rights. It may only be reproduced with the express permission of DeCarolis Design & Marketing. DeCarolis Design & Marketing does not accept responsibility for any changes made to this email by unauthorized parties after it was sent. All information contained in this email has been prepared using information believed by the author to be reliable and accurate, but DeCarolis Design & Marketing makes no warranty as to accuracy and completeness.

Vince's Corner