MAY 2010

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Survey

Please take a minute and answer these five questions on targeting. The first 25 respondents will receive a Starbucks gift card. It’ll help you stay awake while doing your research. We’ll publish the results in next month’s journal. Make sure your contact information is correct so we can reach you if you win a prize.

First Name
 Last Name
 Email Address

1. Do you combine demographic and psychographic analysis to determine your best targets for a campaign?

Always
Usually
Sometimes
Occasionally
Never

2. Which sources do you use to obtain demographic information when targeting your audience?

List Brokers
Industry trade organizations
Trade publications (online & print)
Vertical & industry search engines
In-house databases
All of the above
None of the above

3. Do you use a third-party interviewer to conduct research?

Yes
No

4. Do you utilize data from customer surveys in your marketing strategy?

Always
Usually
Sometimes
Occasionally
Never

5. Do you meet with your sales team to review what prospects and clients are saying?

Always
Usually
Sometimes
Occasionally
Never

See you next time!
 Sheila Hatch and the entire DeCarolis Team

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