Vince's Corner

Words of Wisdom from B2B Leaders and Legends

Let's kick the New Year off right by taking in what some of the evangelists in our business have said and are continuing to say in their blogs. I've added some links so you can stay connected to them for more insight and conversation.

Send your comments to journal@decdesign.com and we'll enter you into a drawing to win a copy of Walter Isaacson's bestseller Steve Jobs.

Chris Brogan:
Often, B2B content is written to represent the company. Swell. Except your audience is most likely your customer base and prospects. To that end, write your posts with your customer's usage in mind. Think about what they will want to know, and how you can be useful. chrisbrogan.com/best-of

Dianna Huff:
Engagement versus page views is a new way of thinking about marketing, one that requires a complete mind shift. But I really believe that if you want to bring value to your clients or your company, it's a shift you have to make—like now. dhcommunications.com/blog

Valeria Maltoni:
Your writing doesn't have to be boring just because it's for other businesses. Businesses have people who read stuff. conversationagent.com

Jackie Huba:
B2B companies may not necessarily create the next iPod or TiVo, but with the right amount of focus and dedication, they can still create word of mouth that gives them an edge over competitors. churchofthecustomer.com

Amber Naslund:
In the world of B2B, your professional network is everything. Because your business is about business, the potential of who you know and who they know is where powerful connections happen. brasstackthinking.com

Brian Solis:
Perhaps one of the more understated benefits of social media in B2B is the ability to establish and foster expertise within a given industry or niche. The same tools and services that new influencers leverage to construct prominence and demonstrate awareness are also readily available to anyone with wisdom and vision to share. briansolis.com/2010/01/engage/

Seth Godin:
The only way to consistently grow in B2B is to be better than very good. sethgodin.typepad.com/

Steve Jobs:
Quality is more important than quantity. One home run is much better than two doubles.